Guest Profile

Cheryl Sew Hoy

Founder and CEO of Tiny Health, Cheryl Sew Hoy is an accomplished and repeat founder of multiple companies including the non-profit #MovingForward as well as a successful consumer software startup that was acquired by Walmart Labs in 2013. In 2014, she was head-hunted by the White House to become CEO of MaGIC, a $30M-funded agency to spur the innovation ecosystem in Malaysia and Southeast Asia.

In 2020, Cheryl founded Tiny Health to take charge of her family’s microbiome health after giving birth to her 2 children, when she realized that early life microbiome imbalances are linked to many chronic conditions later in life.

Cheryl has extensive expertise in building consumer brands and has raised a total of $34M. She is an angel investor and advisor to many startups. Cheryl earned her master’s degree in Engineering Management and Data Mining and her bachelor’s degree in Operations Research & Industrial Engineering from Cornell University, NY, both on full scholarships.

Tiny Health is the first at-home gut microbiome testing platform for families using metagenomic sequencing. Our flagship Gut Health Stool Test is tailored specifically for those trying to conceive, expecting moms and babies 0-3 years old, with the goal of preventing gut imbalances in the critical first 1,000 days that may lead to eczema, allergies, asthma, obesity, and other chronic diseases later in life. The company has now expanded to make vaginal and stool tests available for older kids as well as adults. Tiny Health’s evidence-based report profiles all the bacteria, viruses, fungi, parasites that may be found in the vaginal or gut microbiome, and generates personalized insights and actionable recommendations to live a healthier life.